A recent article in the Toronto Star on Small Businesses reported on a jewellery designer, Jennifer Shigetomi of Matsu Jewellery. It discussed her craft and the fact that she designs and hand-crafts her jewellery. What the article explained is that her jewellery is one of a kind and the skill and technique needed to create one of a kind pieces. It is hard for many people to understand that one of kind well made pieces are special and do cost more. In these days of Walmart and Ikea it is hard for some to understand that something well made does take time and there fore money. It also lasts longer although the same can not be said of jewellery.
Wonder how many articles like this need to be written before people understand or if they ever will?
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